Privacy Policy
Last updated: 2 September 2026
AUS Fashion (“we”, “us” or “our”) operates this online store and website, including the information, content, features, products and related services made available through it (collectively, the “Services”). Our store is hosted by Shopify, which provides the ecommerce platform that enables us to offer the Services.
This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit or use the Services, place an order, create an account, request a return, subscribe to marketing or otherwise communicate with us.
We handle personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the handling of personal information, this Privacy Policy will apply to that subject.
1. WHO IS RESPONSIBLE FOR YOUR PERSONAL INFORMATION?
AUS Fashion and the legal entity identified in the Contact Information section are responsible for the personal information collected through the Services.
Store name: AUS Fashion
Legal entity: [LEGAL COMPANY NAME]
Website: [STORE WEBSITE URL]
Questions, requests and privacy complaints can be submitted using the contact details at the end of this policy.
2. WHAT IS PERSONAL INFORMATION?
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable. Information that has been irreversibly de-identified so that it no longer identifies an individual is not personal information.
3. PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with the Services and may include:
- Contact information: your name, email address, telephone number, billing address and delivery address;
- Order information: products ordered, size and colour selections, order value, transaction history, delivery status, returns, exchanges, refunds and store credit;
- Payment information: payment method, payment status and limited transaction details provided by Shopify or a payment provider. Complete payment card details are processed by payment providers and are not directly stored by AUS Fashion;
- Account information: login details, account preferences, saved addresses and store credit balance;
- Customer support information: messages, enquiries, complaints, order numbers and any photographs or videos you provide in connection with a product, delivery, return or refund;
- Marketing information: email or SMS subscription status, marketing preferences, promotion participation and interactions with marketing communications;
- Device and technical information: IP address, browser type, device type, operating system, language, approximate location, cookie identifiers and network information;
- Website usage information: pages viewed, products searched for or added to a cart, referring pages, links selected, session information and interactions with the Services;
- Fraud and security information: transaction risk indicators, authentication information and activity associated with suspected fraud or misuse; and
- User content: product reviews, photographs, comments, feedback or other content you choose to submit.
We do not intentionally collect sensitive information unless it is reasonably necessary for a lawful purpose and permitted by applicable law. Please avoid including unnecessary sensitive information in customer support messages or reviews.
4. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
- Directly from you when you browse the website, place an order, create an account, contact us, submit a review, request a return or subscribe to marketing;
- Automatically through cookies, pixels, logs and similar technologies when you use the Services;
- From Shopify and payment providers in connection with your use of the checkout and ecommerce platform;
- From fulfilment, shipping and delivery partners in connection with processing and delivering an order;
- From fraud prevention, security, analytics, advertising and marketing providers; and
- From publicly available sources or another person where permitted by law.
If you provide personal information about another person, such as a gift recipient, you confirm that you are authorised to provide it and that the person has been informed about the relevant handling of their information.
5. WHY WE COLLECT AND USE PERSONAL INFORMATION
We may collect, hold, use and disclose personal information to:
- Provide, operate and improve the Services;
- Process payments and fulfil, dispatch and deliver orders;
- Send order confirmations, tracking updates and service communications;
- Manage accounts, returns, exchanges, refunds, store credit and customer support;
- Respond to questions, complaints and requests;
- Personalise website content and remember your preferences;
- Measure website performance and understand how the Services are used;
- Send marketing communications where you have consented or where otherwise permitted by law;
- Display and moderate product reviews and other user content;
- Detect, investigate and prevent fraud, abuse, security incidents and unlawful activity;
- Maintain business, financial, tax and transaction records;
- Enforce our Terms of Service and other policies;
- Comply with legal obligations and lawful requests; and
- Establish, exercise or defend legal claims.
Where consent is required, you may withdraw it at any time. Withdrawal will not affect handling that occurred lawfully before your consent was withdrawn and may not affect processing required to complete an order or comply with law.
6. WHEN WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to service providers and other recipients where reasonably necessary for the purposes described above, including:
- Shopify and its affiliates: to host and operate our store, provide checkout, account and ecommerce functionality, support security and improve the platform;
- Payment providers: to authorise and process payments, refunds and payment disputes;
- International fulfilment partners: to pick, pack, process and dispatch orders;
- Shipping and delivery partners: to transport orders, provide tracking and investigate delivery issues;
- Customer support and communications providers: to manage enquiries and send transactional messages;
- Analytics and performance providers: to understand website traffic, performance and customer interactions;
- Marketing and advertising providers: where applicable, to deliver, measure and improve marketing campaigns in accordance with your choices and applicable law;
- Technology and security providers: to host information, maintain systems, prevent fraud and protect the Services;
- Professional advisers: such as accountants, insurers, auditors, consultants and legal advisers;
- Government authorities, regulators, courts or law enforcement: where required or authorised by law; and
- Parties involved in a business transaction: in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets or transfer of the business, subject to appropriate confidentiality protections.
We do not disclose personal information to third parties for purposes unrelated to those described in this policy unless you consent or the disclosure is required or authorised by law.
7. SHOPIFY
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide its ecommerce platform, checkout, fraud prevention and related features.
Information you submit through the Services may be transmitted to Shopify and its service providers in Australia and overseas. Shopify handles this information in accordance with its own privacy documentation.
You can read Shopify’s privacy policy at shopify.com/legal/privacy.
8. INTERNATIONAL DISCLOSURES
AUS Fashion serves customers in Australia but works with service providers located in Australia and overseas. Personal information may therefore be accessed, processed, stored or disclosed outside Australia.
Overseas recipients may be located in countries including Canada, the United States and China, as well as other countries where Shopify and our payment, technology, marketing, fulfilment or delivery providers operate.
For example, limited order and delivery information—including your name, delivery address, contact details, ordered products and shipping instructions—may be provided to our international fulfilment partner to process and dispatch your order.
Where the Australian Privacy Principles apply, we take reasonable steps appropriate to the circumstances before disclosing personal information overseas. However, privacy laws in another country may differ from Australian privacy laws.
9. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers use cookies, pixels, local storage and similar technologies to operate the website and understand how it is used.
These technologies may be used for:
- Essential functions: enabling checkout, remembering cart contents, securing accounts and preventing fraud;
- Preferences: remembering settings, language and other choices;
- Analytics: measuring website traffic, performance and customer interactions; and
- Marketing: measuring campaigns and, where enabled and permitted, providing more relevant advertising.
You can control cookies through your browser settings and, where available, our cookie or customer privacy controls. Blocking essential cookies may prevent parts of the website or checkout from functioning correctly.
For more information about cookies used by Shopify, visit Shopify’s Cookie Policy.
10. DIRECT MARKETING
We may send marketing emails or messages where you have opted in or where otherwise permitted by law.
You may unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting us. We will process opt-out requests within a reasonable period.
Even after you unsubscribe from marketing, we may still send non-promotional communications necessary to manage your account, order, delivery, return, refund or customer support request.
11. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing the Services, maintaining transaction and tax records, resolving disputes, preventing fraud and complying with legal obligations.
Retention periods vary depending on the type of information, the nature of our relationship with you and legal or operational requirements. When personal information is no longer required, we take reasonable steps to delete, destroy or de-identify it, unless retention is required or authorised by law.
12. DATA SECURITY
We use reasonable administrative, technical and organisational safeguards designed to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
Payments are processed through secure third-party providers, and information transmitted through checkout is protected using industry-standard security measures. No method of electronic transmission or storage is completely secure, so we cannot guarantee absolute security.
You are responsible for keeping your account password confidential. Contact us promptly if you believe your account or personal information has been accessed without authorisation.
Where applicable law requires notification of an eligible data breach, we will take the steps required by that law.
13. ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION
You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.
Submit your request using the contact details at the end of this policy. You do not need to use a particular form. To protect your privacy, we may need to verify your identity before completing a request.
We will respond within a reasonable period. If we cannot provide access or make a requested correction, we will explain the reason where required by law and inform you of available complaint options.
Depending on applicable law and the circumstances, you may also have rights to request deletion, restrict or object to certain handling, withdraw consent or receive a portable copy of certain information. These rights may be subject to legal exceptions and record-retention obligations.
14. PRIVACY COMPLAINTS
If you believe we have mishandled your personal information, contact us using the details below and include enough information for us to understand and investigate the issue.
We will acknowledge and investigate your complaint and aim to respond within a reasonable period. We may contact you for additional information.
If you are not satisfied with our response and the Privacy Act applies to the matter, you may be able to contact the Office of the Australian Information Commissioner. Information about privacy complaints is available at oaic.gov.au/privacy/privacy-complaints.
15. CHILDREN'S PRIVACY
The Services are intended for a general audience and are not directed specifically to children. We do not knowingly collect personal information from children without appropriate involvement from a parent or guardian where required.
If you believe a child has provided personal information to us without appropriate authorisation, contact us so we can review and take appropriate action.
16. EXTERNAL LINKS
The Services may contain links to websites or services operated by third parties. We are not responsible for the privacy, security or content practices of third-party websites. Review the relevant third party’s privacy policy before providing personal information.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our practices, technology, legal obligations or the Services. The current version will be published on this page with the revised “Last updated” date.
Where a change materially affects how we handle personal information, we will provide additional notice where required by law.
18. CONTACT INFORMATION
For privacy questions, access or correction requests, marketing opt-outs or complaints, contact:
Store name: AUS Fashion
Legal company name: [LEGAL COMPANY NAME]
Company registration number: [COMPANY REGISTRATION NUMBER]
Registered address: [REGISTERED BUSINESS ADDRESS]
Privacy email: [SUPPORT OR PRIVACY EMAIL]
Telephone: [CUSTOMER SERVICE PHONE — OPTIONAL]
Customer support hours: [SUPPORT DAYS AND HOURS]
Time zone: [TIME ZONE]
We aim to respond to privacy enquiries and complaints within a reasonable period.